Artificial intelligence (AI) is gaining prominence in the workforce, as firms seek to maximise the benefits of blending human capabilities with intelligent machines. It's an exciting time, but one that requires some caution as well. No matter how intelligent machines are, ultimately humans control them. That fact creates some ethical considerations, one of which is AI's potential to negatively impact gender parity by entrenching bias. This could have a considerable impact in financial services (FS), considering that 74 percent of FS executives surveyed for Accenture's 2018 Future Workforce report indicated they expect to implement AI to a significant extent over the next three years.

AI-based decisions and tools are starting to have a profound impact on people's lives and insurers' businesses. To learn, AI must consume a lot of data. But what if the data fed to an AI solution was biased? Can human-machine collaboration mitigate the potential risks? Citizen AI: Raising AI to Benefit Business and Society is one of five trends highlighted in Accenture's Technology Vision for Insurance 2018.